Zhestia believes in a philosophy of less is more.
We are guided by a principle of Conscious Luxury. This isn’t just a consumer product, this is the history, photography, music, and the authentic rituals of a destination. This is a moment in time, and a look through the looking glass at a culture not your own. A magic place where time can stop, you can slow down, and be present. Zhestia is an intelligent product that is deeper than pure consumption.
With design inspirations that are a mix of the Japanese wabi-sabi aesthetic and Scandinavian design, the focus is on elegant, natural, functional pieces that you will want to keep and reuse. Hence, each object is consciously designed for it’s quality, authenticity, aesthetic, and sustainability. As well, our artists and craftsmen come from all over the planet and are consciously selected to promote authenticity, environmental and social engagement, entrepreneurship and craftsmanship worldwide. While all of our packaging is either recyclable, with sustainability certification, or reusable, our focus is on reusable — we want these moments to last.
The Argan oil flask can be used to store flavoured kitchen oils, homemade vinaigrettes, or even as a small flower vase. The beech wood box can emerge as a storage container for scarves, jewelry or even for growing herbs. The tea box can transform into a jar for pens, pencils, buttons or coins. The uses for these beautifully designed objects are limited only by the imagination. Keep them, repurpose them, and let them have a life past their original utility.
The designer today should not help to produce more – he has to help produce fewer and better things. There is a beauty, an aesthetic and philosophy of the less.